Our Mission

Our mission is to equip companies with the most comprehensive, evidence-based, and tech-enabled mental health programs and solutions available.

Our social purpose is the driving force behind our business; we are constantly seeking out best-in-class mental health platforms and service providers within the overall ecosystem of health to bring about lasting change. By offering data-driven, custom-tailored mental health & wellness programs, we advocate for our clients by constantly striving for innovation, care, and efficacy.

Our Story

Founded in 2016, our brokerage quickly expanded within the Alberta marketplace, representing non-unionized construction companies who put an emphasis on building benefit plans with prevention and holistic health at their core.

As our team continued to grow with offices in Calgary, AB and North Vancouver, BC we built a reputation for offering best-in-class consultancy when it came to structuring mental health offerings within benefit programs, and for pushing the envelope forward within our industry in a meaningful way. This paradigm was at the core of our B-Corp certification in 2020, which we obtained as one of four brokerages Canada-wide and as the first all-female owned and operated one in Canada to do so.

In 2024, we became a part of the Sterling Brokers family, joining a rapidly expanding team of 200 with a coast-to-coast reach and with a reputation for being the leading force for technology within the employee benefits space.

As we evolve into this next chapter, we look forward to continuing to serve the people of Alberta and BC, and to bring our clients the most progressive health solutions in employee benefits in the most scalable fashion.

Our Team

Founder & Managing Director
BA Psychology with 1st Class Honors, St. Francis Xavier University
A former two-time national champion in women’s rugby at St. Francis Xavier University, Beth’s collision with benefit plans started well before she started in employee benefits.
After completing her first-class honours degree in psychology and having her undergraduate thesis on human motivation published in an academic journal, Beth went on to found MB Group with a vision of launching the employee benefits industry into a new realm of mental health.
As the CEO and Founder, Beth led MB Group from a start-up brokerage to one of the fastest growing brokerages in the country – seeing her employee-owned team from inception through to it’s merger with Sterling Brokers.

Beth acts as the Managing Director and principle broker for MB Group, advising and brokering on behalf of companies who are champions of their employees and who are looking to drive meaningful health results through their benefit programs.

Senior Director of Account Management, Founding Team member
As part of the original Founding Team of MB, Anna created structures that helped the firm become what it is today.
From overseeing processes, implementing changes, handling new sales and beyond, Anna thrives in diversity.
Having grown up in Poland, Anna came to Canada at the age of 14 and has been working in the insurance industry since 2014. She enjoys thinking outside the box and helping to make group benefits more accessible. She loves the energy of the MB team and the collective drive of the group in re-envisioning the way benefits have been traditionally done.
From her home base in North Vancouver, Anna enjoys hiking, exploring the North Shore and the beautiful province of British Columbia. Taking care of her mental health means making time for physical exercise such as yoga or pilates, and ensuring proper nutrition.
She says: “If you push your mental health aside, it is as if you were pushing yourself aside.” Her vision is for individuals to put their well-being first - however that looks for each person - and thrive in their workplaces as a result.

Associate Advisor
With over 35 years in leading some of Canada's largest international brokerages, Sylvia brings a wealth of insights, knowledge and advisory to MB Group.
Having worked in the benefit industry with Canadian, US, and International clients, Sylvia’s role at MB Group is in new sales and business, client retention, and team leadership. She appreciates having the freedom to do what she does best, and enjoys putting people first instead of focusing solely on the bottom line. She believes our clients are the best out there!
For Sylvia, finding balance at work and supporting her own mental health means recognizing what she needs and giving it to herself. Sylvia is an adventurous spirit, and you can usually find her exploring the world on her bicycle, on a mountain, riding the slopes, or on the golf course.

MEET WITH US TODAY

B.Comm (Hons)
Managing Director, Luedey Consultants Inc.
Our Go-to East Coast Partner!

Pam has over 32-years experience in Employee Benefits & Group Retirement industry.

Pam embarked on her insurance career immediately after graduating from University of Guelph, where she played Varsity Soccer and obtained an Honours Degree in Commerce.

Her experience in the group benefits world started with UNUM, the World's leading Long Term Disability insurer (NYSE: UNM), and over the course of the next three decades she went on to found her own brokerage, Action Benefits, which was acquired by Sterling Brokers in March of 2024.
Pam’s commitment to service and expertise are keys to her success. Designing, implementing, and communicating sustainable employee benefits and group retirement plans that align with her client’s visions, values and goals positively impact the people and culture of Pam’s loyal clientele following.
Pam gives back to the Community via numerous team sponsorships and has volunteered with United Way since 1996! Pam is one of the prestigious 2025 Leukemia & Lymphoma Society of Canada’s Atlantic Visionary of the Year competitors, where influential leaders mobilize their networks to accelerate research to support Canadians with Blood Cancer.

Outside work, Pam and her husband Mark can be found golfing, boating, and cheering on their daughter Ellie at Soccer and Hockey, as well as son Tyler, currently playing professional hockey in Manchester, England.

Renewal Analyst & Mental Health Claims Analyst
BA Psychology with 1st Class Honors, special concentration in Forensic Psychology, St. Francis Xavier University.
A graduate and former scholarship athlete in hockey at St. Francis Xavier University, Alley joined the MB team in 2019. After what was meant to be an internship with MB Group between her undergrad degree and graduate school, Alley decided to forgo several offers to pursue her PhD in clinical psychology and become a key part of a brokerage that was ready to lead an entire industry forward.
Her philosophy is simple: meaningful impact happens in small places. In order to bring about progress, both businesses and the insurance world require data and evidence-based recommendations for their mental health benefits.
Alley collects and interprets insurance claims data to create quarterly and annual reports and track findings, as well as improve the efficiency and effectiveness of the plans we offer. Her psychology-based analysis of mental health claims has provided us invaluable, groundbreaking insights into how we, and the insurance industry as a whole, can transform how we address mental health in the workplace.
She is passionate about using her skills to help people access better and more culturally sensitive support and loves working for a B Corp that continually breaks the status quo, from being all female-owned and operated, to having an average age of 27 at the time of their first B-Corp certification.
Alley currently lives in Calgary and has a passion for hockey and hitting the slopes, skiing all winter long.